Author Archives: Diana Koshedzhiyska

Emails that convert: Words that get you in the SPAM folder

Emails that convert: Words that get you in the SPAM folder

Deliverability issues are a serious concern for everyone that does email marketing. But do you know that the way you write emails is the main factor that decides if they end up in the recipient’s inbox or spam folder? Especially, the spam words you might be using without even knowing they are “bad”. No one likes to… Continue Reading

Emails that convert: Crafting Subject Lines

Emails that convert: Crafting Subject Lines

After the deliverability and images talk from the past weeks, today we’ll focus one of the most important factors regarding your open rates – the Subject lines and how to craft them. We won’t be focusing on the copywriting tricks this time – but on the overall suggestions that you need to keep in mind.… Continue Reading

101 Awesome Marketing Automation Tips to Implement Today

101 Awesome Marketing Automation Tips to Implement Today

It’s easy to get lost in a new software or in your existing setup. These marketing automation tips will help you stay on focus. Over the past years we’ve helped a number of businesses start using marketing automation tools. We’ve also worked on optimizing existing systems and making them work better and easier for people… Continue Reading