What’s cool in automation world?

Most of the small businesses know that they need to build their email list in order to get better results. But for a lot of them (and probably you're in this group) it's just not working. Over the years we've identified the 3 main reasons why email is not working for...

Everyone wants better email open rates. We all strive for the maximum. This is why we created this simple guide with the 9 steps you need to take before hitting SEND. We love helping our audience and the topic of deliverability is a favorite of ours. You need to...

We are starting our tool comparison with a ConvertKit review as it is one of the lesser known tools in the market, but that is totally undeserved. It offers starter automation that is more than enough for most businesses. The level of integrations is outstanding...

Finding the right tool for email marketing is complicated and could be an expensive venture. There are many good options on the market, but which of them are good in the long run? And which are the good email marketing starter tools? The problem with MailChimp...

We were fixing deliverability issues and staying out of the inbox for the past weeks. Today I want to share another very important element for your email marketing. The Welcome email - it's the single most important message in your content and email strategy. And...

One of the reasons why your email list is unengaged is because you're sending them the wrong messages. Even if you're following all the best practices regarding email deliverability, you might still be marked as spam by some of your readers. The reason is you're not...

Deliverability issues are a serious concern for everyone that does email marketing. But do you know that the way you write emails is the main factor that decides if they end up in the recipient's inbox or spam folder? Especially, the spam words you might be using...

After the deliverability and images talk from the past weeks, today we’ll focus one of the most important factors regarding your open rates - the Subject lines and how to craft them. We won't be focusing on the copywriting tricks this time - but on the overall...

Do you know the difference between the image and file size? And their connection to your successful email marketing campaign? Learn the best tips in under 3 minutes.

I bet you never use this simple image setting that could increase your open rates and engagement in a second. Not sure – check out our short instruction post.

You've been told that a cold email campaign can only be sent to a cold audience, right? And that it would result in a lot of complaints and SPAM filters triggered? But what if it was possible to reach an audience that has requested to be emailed on the topic of your...