Category Archives: Marketing Automation Strategy

6 Seasonal Marketing Campaigns You Should Jump On

6 Seasonal Marketing Campaigns You Should Jump On

Consumer behaviors may evolve over time, but there’s no denying that at certain times of the year, our buying behaviors ‘fall in line’ to mark special holidays and events. This is where seasonal marketing comes into play. It is not so much using marketing campaigns to push your products on their merits (like you would… Continue Reading

ONTRAPORT Campaigns: Create an overview of your whole system

ONTRAPORT Campaigns: Create an overview of your whole system

ONTRAPORT’s Visual Campaign Builder was introduced in June and became one of the most popular features inside of the system. It’s versatility and ease of use mean that you can do virtually anything with it. Apart from building and tracking single campaigns, you could use ONTRAPORT‘s visual builder to create an overview of your marketing system… Continue Reading

Emails that Convert: The Welcome email

Emails that Convert: The Welcome email

We were fixing deliverability issues and staying out of the inbox for the past weeks. Today I want to share another very important element for your email marketing. The Welcome email – it’s the single most important message in your content and email strategy. And still – a lot of people don’t have one or struggle when… Continue Reading

Emails that Convert: Segmenting Email Audiences for Best Results

Emails that Convert: Segmenting Email Audiences for Best Results

One of the reasons why your email list is unengaged is because you’re sending them the wrong messages. Even if you’re following all the best practices regarding email deliverability, you might still be marked as spam by some of your readers. The reason is you’re not segmenting your email audiences correctly. Or at all. It will… Continue Reading

Emails that convert: Words that get you in the SPAM folder

Emails that convert: Words that get you in the SPAM folder

Deliverability issues are a serious concern for everyone that does email marketing. But do you know that the way you write emails is the main factor that decides if they end up in the recipient’s inbox or spam folder? Especially, the spam words you might be using without even knowing they are “bad”. No one likes to… Continue Reading

Emails that convert: Crafting Subject Lines

Emails that convert: Crafting Subject Lines

After the deliverability and images talk from the past weeks, today we’ll focus one of the most important factors regarding your open rates – the Subject lines and how to craft them. We won’t be focusing on the copywriting tricks this time – but on the overall suggestions that you need to keep in mind.… Continue Reading