One of the most important factors for the success of your email marketing campaigns is your deliverability rate. That is – you want the emails to reach the inbox of your leads, not the SPAM folder or get lost without a trace Continue Reading
Category Archives: Marketing Automation Strategy
Emails that Convert: Image Trick to Immediately Increase Engagement
I bet you never use this simple image setting that could increase your open rates and engagement in a second. Not sure – check out our short instruction post. Continue Reading
![Cold email campaign to a warm audience [Case Study]](http://buzzfixer.com/wp-content/uploads/2016/12/cold-list-warm-emails.png)
Cold email campaign to a warm audience [Case Study]
You’ve been told that a cold email campaign can only be sent to a cold audience, right? And that it would result in a lot of complaints and SPAM filters triggered? But what if it was possible to reach an audience that has requested to be emailed on the topic of your business. And they haven’t… Continue Reading
101 Awesome Marketing Automation Tips to Implement Today
It’s easy to get lost in a new software or in your existing setup. These marketing automation tips will help you stay on focus. Over the past years we’ve helped a number of businesses start using marketing automation tools. We’ve also worked on optimizing existing systems and making them work better and easier for people… Continue Reading
Double your conversion rate in an hour (Case Study)
In the world of marketing automation, the conversion rate is seen as one of the most important metrics out there. We do extensive A/B tests to find a way to optimize a form, try all the new tricks and hacks, and pray to the optimization gods for results. Sometimes changes can be big and overwhelming,… Continue Reading
What is Lead Scoring Actually and Do You Need It?
Do you know if your list is engaged and what part of them is ready to take an action? One of the biggest challenges for small business owners is to approach the right audience with the right offer at the right time. This is why marketing automation seems like the best solution – and it is.… Continue Reading
How to Clean Your Email List
Keeping a clean contact record list is a main ingredient in getting better results from your campaigns. What means cleaning your email list? A clean list is a list with a minimum number of hard and soft bounces, wrong email addresses or purely fake ones. Keeping a list clean requires a lot of work and… Continue Reading
Single or Double Opt-in?
A major part of your marketing automation is email marketing – communicating with your list of prospects and nurturing them into becoming valuable customers. This means that you need to build a list and doing so wisely is a hard work. Ideally, you have selected the right email marketing provider, created your sign up forms… Continue Reading
3 Reasons Why Your Marketing Automation Will Fail
The three top reasons why marketing automation might fail (and how you can prevent this) Marketing automation is one of the most valuable software solutions the world of technology ever offered to businesses. It’s a vital step forward to both streamlining your company’s processes and making your life all-around easier. Unfortunately, it is not… Continue Reading
