Ontraport

Keeping a clean contact record list is a main ingredient in getting better results from your campaigns. What means cleaning your email list? A clean list is a list with a minimum number of hard and soft bounces, wrong email addresses or purely fake ones. Keeping a list clean requires a lot of work and […]

Does it make a difference if your contact records are structured by lists or as a database? Yes, it does! If you are just starting with email marketing, chances are you are using (or heard of) MailChimp. It is seen as the industry standard and the most versatile tool of them all. It has all

The three top reasons why marketing automation might fail (and how you can prevent this) Marketing automation is one of the most valuable software solutions the world of technology ever offered to businesses. It’s a vital step forward to both streamlining your company’s processes and making your life all-around easier. Unfortunately, it is not one