Emails that Convert: Segmenting Email Audiences for Best Results
One of the reasons why your email list is unengaged is because you’re sending them the wrong messages. Even if you’re following all the best practices regarding email deliverability, you might still be marked as spam by some of your readers. The reason is...Emails that convert: Words that get you in the SPAM folder
Deliverability issues are a serious concern for everyone that does email marketing. But do you know that the way you write emails is the main factor that decides if they end up in the recipient’s inbox or spam folder? Especially, the spam words you might be...Emails that convert: Crafting Subject Lines
After the deliverability and images talk from the past weeks, today we’ll focus one of the most important factors regarding your open rates – the Subject lines and how to craft them. We won’t be focusing on the copywriting tricks this time – but on...Emails that convert: The Image Sizing Guide
Do you know the difference between the image and file size? And their connection to your successful email marketing campaign? Learn the best tips in under 3 minutes.