How to Clean Your Email List

Keeping a clean contact record list is a main ingredient in getting better results from your campaigns. What means cleaning your email list? A clean list is a list with a minimum number of hard and soft bounces, wrong email addresses or purely fake ones. Keeping a...

Single or Double Opt-in?

A major part of your marketing automation is email marketing – communicating with your list of prospects and nurturing them into becoming valuable customers. This means that you need to build a list and doing so wisely is a hard work. Ideally, you have selected...