Do you know if your list is engaged and what part of them is ready to take an action? One of the biggest challenges for small business owners is to approach the right audience with the right offer at the right time. This is why marketing automation seems like the best solution – and it is. […]
What is Lead Scoring Actually and Do You Need It? Read More »
Project management apps used to be complicated and expensive gear for high-level management. Now they are everywhere and most of them come for free. Keeping track of tasks assigned and completed by your team members and virtual assistant is harder than expected, isn’t it? How about the discussions that come with them? Skype, Hangouts, email,
5 Project Management Apps for Virtual Teams Read More »
Getting started with marketing automation is actually the hardest thing about it. We have all been there – you know you need to start, you are not quite sure what you are about to automate but you know you are going to automate it. It all seems easy until you start browsing for a compatible
Getting started with Marketing Automation Read More »
Keeping a clean contact record list is a main ingredient in getting better results from your campaigns. What means cleaning your email list? A clean list is a list with a minimum number of hard and soft bounces, wrong email addresses or purely fake ones. Keeping a list clean requires a lot of work and
How to Clean Your Email List Read More »
Does it make a difference if your contact records are structured by lists or as a database? Yes, it does! If you are just starting with email marketing, chances are you are using (or heard of) MailChimp. It is seen as the industry standard and the most versatile tool of them all. It has all
MailChimp Lists vs Contact Records Database Read More »
A major part of your marketing automation is email marketing – communicating with your list of prospects and nurturing them into becoming valuable customers. This means that you need to build a list and doing so wisely is a hard work. Ideally, you have selected the right email marketing provider, created your sign up forms
Single or Double Opt-in? Read More »
The three top reasons why marketing automation might fail (and how you can prevent this) Marketing automation is one of the most valuable software solutions the world of technology ever offered to businesses. It’s a vital step forward to both streamlining your company’s processes and making your life all-around easier. Unfortunately, it is not one
3 Reasons Why Your Marketing Automation Will Fail Read More »
My Three Focus Rule was born over а year ago, after my summer vacation when I had to get back to my normal schedule plus finding time to fit some additional projects. Let me make this straight – when I say projects, that includes personal ones too. The big revelation came when I met my limits – I can’t work on all 4 projects during the same day. Sometimes – even during the same week. This led me to the understanding that I can’t focus my attention to more than 3 things at the same time.
Productivity: The Rule of 3 Read More »
Are you hesitant about hiring a freelance consultant? Here is why you should: I’ve seen a lot of people losing profit and opportunities because they can’t find the right person for a specific project. Most of them failed because they were not willing to accept that experts nowadays are not searching for fixed hours and
Why Should You Hire a Freelance Consultant? Read More »
Content marketing and content strategy. Two definitions that leave a lot of people confused and thinking that these are actually the same. In fact, content marketing and content strategy are two very different concepts. Their execution and purposes vary greatly so I don’t think we can view them as equals. Can you put your finger
Content Marketing VS Content Strategy Read More »
