It might not feel like it, but the holiday season is right around the corner. Black Friday, Cyber Monday, Christmas, etc… Your leads and customers would be expecting something special. And a flash sale is just the thing to go for. A new product… Promo… Extra bonuses… You name it, they want it! If you […]

Most of the small businesses know that they need to build their email list in order to get better results. But for a lot of them (and probably you’re in this group) it’s just not working. Over the years we’ve identified the 3 main reasons why email is not working for you at the moment.

Everyone wants better email open rates. We all strive for the maximum. This is why we created this simple guide with the 9 steps you need to take before hitting SEND. We love helping our audience and the topic of deliverability is a favorite of ours. You need to understand just a couple of things

We are starting our tool comparison with a ConvertKit review as it is one of the lesser known tools in the market, but that is totally undeserved. It offers starter automation that is more than enough for most businesses. The level of integrations is outstanding and there is almost nothing that you’d miss if you switch

Finding the right tool for email marketing is complicated and could be an expensive venture. There are many good options on the market, but which of them are good in the long run? And which are the good email marketing starter tools? The problem with MailChimp MailChimp is the first tool most of the businesses

We were fixing deliverability issues and staying out of the inbox for the past weeks. Today I want to share another very important element for your email marketing. The Welcome email – it’s the single most important message in your content and email strategy. And still – a lot of people don’t have one or struggle when

One of the reasons why your email list is unengaged is because you’re sending them the wrong messages. Even if you’re following all the best practices regarding email deliverability, you might still be marked as spam by some of your readers. The reason is you’re not segmenting your email audiences correctly. Or at all. It will

Deliverability issues are a serious concern for everyone that does email marketing. But do you know that the way you write emails is the main factor that decides if they end up in the recipient’s inbox or spam folder? Especially, the spam words you might be using without even knowing they are “bad”. Today we’re talking about

After the deliverability and images talk from the past weeks, today we’ll focus one of the most important factors regarding your open rates – the Subject lines and how to craft them. We won’t be focusing on the copywriting tricks this time – but on the overall suggestions that you need to keep in mind.